134. The Power of Email Marketing: Doing It Without Feeling Pushy
In this episode of the Grow a Thriving Practice Podcast, I dive deep into why building an email list and staying consistent in communication is essential for wellness practitioners. Whether you’re just starting or looking to grow your practice, email marketing is a powerful tool that can connect you directly with clients who need your services. We’ll cover how to build trust through consistent messaging, the importance of getting permission before adding anyone to your list, and how to overcome the fear of being a “bother.”
Key Topics Discussed:
- Why Build an Email List: The value of staying connected with clients and how regular emails keep you top of mind.
- Overcoming the Fear of Bothering People: Why it’s okay to send frequent emails and how the right clients will stay engaged.
- Getting Permission: Why consent is crucial when building an email list, and the legal reasons behind it (CAN-SPAM, GDPR).
- The Power of Direct Connection: How email outperforms social media by providing direct access to your audience without platform restrictions.
- Consistency is Key: How often to send emails and why weekly communication builds trust and authority.
- What to Include in Emails: Tips on creating valuable, engaging content that keeps your audience interested.
- Measuring Success: Key metrics to track like open rates, click-through rates, and subscriber growth.
- Real-Life Success Story: Example of a practitioner who’s transformed her businesses by embracing email marketing.
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